If you want people to pay attention, it’s critical that you research their problems. You might hesitate to be bold and honest in presenting yourself the first time, but Sam Ovens proves that it works. He introduces his name, what he does, and his accomplishment. Notice how Sam establishes his identity and credibility to his new prospects. Sam addresses his ideal prospects by asking them the question about a situation they all share. Throwing questions, even the simplest ones, call your audience’s attention and think deeper. Here’s why the ad gained over 2.2K shares: This third Sam Ovens FB ad is no different from the previous ones in that it combines long text + an image. Let’s say you’re promoting a gym, you can’t run an ad that shows a “not so fit person” and a fit person according to the Facebook Ad policies. This needs to be used with caution, though. Sam uses before and after pictures of himself to captivate prospects with his transformation. People appreciate your current disposition when they’ve seen how bad your situation used to be. Use Before and After Images (to some extent) Clearly, he uses the word “now” to emphasize that they can apply the tips immediately. To help prospects get started, Sam offers 6 pieces of advice that leads them closer to their goals. To back up his claim, Sam showed some numbers – that Andrew went from $17,000 to over more than $900,000. Sam presented a short case study of one of his clients named Andrew, and how Andrew changed through his training. Share a Case Study That Reveals Transformation People love stories about failure and success because they pass on meaningful messages. Though this ad is extremely lengthy in text, it tells a compelling story of how Sam faced his biggest obstacle – losing his old identity and becoming a real business owner. This is another one of Sam’s Facebook ads and it features a “before and after” image of himself. Write a call-to-action that first tells people what’s in it for them, like Sam does when he says, “I put together a free training…” then provide the link to the training. Entice Them With An Effective Call-to-Actionĭon’t just rely on Facebook’s call-to-action buttons to tell your audience what to do next. There are 3 unique truths that dawned on Sam after he changed his thought process about life and business – (1) The Self Illusion, (2) The Mirror, and (3) Patterns Of Existence. This boosts his prospects’ confidence in him. He mentions that he’s been featured on “Forbes’ 30 under 30 list”. This clear message increased the ad’s click-through rate. The part of his headline that reads “3 Strange Concepts That Made Me $20,000,000 by Age 27” said exactly what Sam achieved and how he did it. But despite that, why did it perform well? Write A Precise Headline Now, let’s start with his ad that got the most engagement:Īt first glance, you would be overwhelmed by this lengthy 1,500-word ad copy. Related: How to Drive Free Traffic to Your Landing Pages To understand them, I’ve featured 3 of his ads below with their screenshots and some insights. Each of these ads drives you to his free webinar training. If you’re interested in becoming a consultant, you’ll encounter one of Sam Ovens’ Facebook ads. Run FB Ads That Drive Awareness, Interest, And Traffic To Your Free Offer Second, when he convinces prospects to get the Consulting Accelerator program using retargeting ads. Below, you’ll see a basic diagram of his marketing funnel (which I created):Īs you can see, there are two instances in which he targets prospects with FB ads:įirst, when he drives awareness, interest, and traffic to his webinar opt-in page. In this post, we’re going to study the FB ads that Sam Ovens uses throughout his sales funnel and his notable funnel techniques. So… How Did Sam Ovens Craft His Fb Ads And Sales Funnel In A Way That Helped Him Sell At Least $20,000,000 Per Year? According to Forbes, Sam Ovens has an estimated net worth of US$65 million.His paid product, Consulting Accelerator program, created 21 millionaires and 451 people who now make six figures.He owns and he helps people who want to start their own consulting businesses.Who Is Sam Ovens? (For Those Of You Who Don’t Know Him Yet) Without the aid of Facebook ads, it would be hard to convince prospects to check out Consulting Accelerator – let alone notice it. He created this ad to promote his free webinar training which would eventually lead you to join his paid training program, Consulting Accelerator. To show you, here’s one of his ads that got 286K reactions, 2.9K comments, and 9.3K shares… And honestly, it’s hard not to notice because of the engagement his ads receive. Since the day I researched Sam Ovens and his consulting business, his ads kept showing up on my Facebook. If you know Sam Ovens, you would agree that he’s the one to look up to when it comes to running wildly successful Facebook ads.
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